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Salient Features: This book brings out several cases related to the fast moving consumer goods industry in India, which is witnessing interesting changes, as growth slows down for the major players and more multinationals enter the food processing industry. With the increased competition and proliferation of brands in each product category, the challenge is in differentiating the brands and retaining the market shares.
Table Of Contents:: 1. Overview 2. Coca-Cola 3. Hindustan Lever 4. Pepsico 5. Tata Tea